Laura Grose Portfolio - Lead UX Designer
Neimanmarcus.com
Senior Interactive Web Designer
I wore many hats while working at NeimanMarcus.com both as a Lead UX and Visual Designer which required some development skills as well. I created some of Neiman Marcus’ vendor shopping sites to include JuicyCouture.com, Zegna.com, ElieTahari.com, David Yurman.com, and Ferragamo.com. I designed and developed the first iteration of 100+ page web site in HTML, CSS, and JavaScript for InCircle.com (a customer facing rewards website).
- Featured Projects -
01 InCircle Website - A customer rewards website
The project:
Design and develop InCicle.com.
Project goals:
Design and develop a 100+ page website in HTML, CSS, and JavaScript for InCircle.com, a customer rewards website. I created the first InCirCle website ever launched and then responsible for redesigning the website each year, three years in a row.
Also created all online marketing related materials.
My process:
Met with Product Managers to review the requirements, sales, and marketing goals. Also met with the retail team to review brand guidelines so I was insync with retail creative. After comps were reviewed and approved, built the site in HTML using Dreamweaver.
02 Designers Micro-Sites - Sites for Vendors
Project Goals:
Create eCommerce websites for vendors. that showcase each brand, while designing a template that could be used throughout all of the other vendor websites.
My process:
Meet with the business owner of each vendor site. Obtain brand guidelines and get an understanding of the website objectives and sales goals.
Wireframes were created to help identify the layout of the site, once approved, I was also responsible for designing each site.
What's shown
Micro-sites for Juicy Couture and Salvatore Ferragamo
03 Emails and Social Media Marketing
Project Goals:
Created marketing materials for NeimanMarcus.com to include email and social media ad campaigns. Came up with overall UX/UI concepts as well as the visual designs.
04 Photo Re-Touching
Project Goals:
Working with a lot of model photography, a big part of my responsibilities were to retouch the models themselves, as well as enhance current photography, as shown below, where I included a hand-bag with the snow globe.
05 Landing Pages
Project Goals:
I designed landing pages for special events and to promote designers. I started with concepts for the over-all layout, and then created the visual design graphics that were red-lined and handed off to development
