Laura Grose Portfolio - Lead UX Designer
- Home Page Redesign -
The introduction of a global site search created
Project Goals:
Working with the Product Manager and copy writer, I create a project statement to help define the goals. Once the goals are pre-defined, they are presented to all stakeholders for feedback.





Wire/Design Phase:
First step, wires
Once the project kick-off is completed with the Project Manager and stake holders, my first step is to create wireframes with a few different options on how the content can be presented. Wireframes are created in desktop, tablet, and mobile. They are then user tested to help solidify the direction. The wireframes are then revised based on the user feedback.




Final step, design
Once the final wireframes are user tested, revised, and signed off by all stakeholders, the visual design is then created and presented in all break-points.



- Home Page Refresh -
Also responsible for maintaining and updating the homepage visual and UX design. Below are a few previous updates with new content and imagery.


