Laura Grose Portfolio - Lead UX Designer
- Landing Page Templates -
Project Goals:
Create a unified shopping experience across all standard product landing pages by consolidating the current landing pages into the least amount of pages possible. All while creating a consistent, organized experience by meeting customer needs to better guide them to find the right option for their business.
My process:
The first step of this project was to take all 47 pages, put them side-by-side and figure out the common areas. The common components were then shifted around and the content consolidated into 6 templates to be used on all top-of-funnel product landing pages.
First step:
Screen shot all 47 landing pages across the site. Put each page into categories, based on page content, functionality, and common interactions.
Next,
Wireframes created representing each of the 6 templates to be used across the site. The consolidation, not only helps to created a unified, cleaner customer experience but helps from a development/functionality perspective but ensuring all sections looks and function the same.
SOFTWARE EXPERIENCE
/UsabilityHub.com
Optimal Workshop
User Research
User Flows
Zoom
FigJam
Sketch
ILLUSTRATOR
Photoshop
FIGMA
Slack
InVision
JIRA
UserTesting.com
Trello
ClickTale
